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PRODUCTIONÂ &Â MANAGEMENT
Forget cookie-cutter events that vanish from memory like lukewarm lattes. I craft spectacles that explode in your face like confetti cannons, experiences that linger on your tongue like the last sip of a perfectly aged cocktail. I'm not here to just talk about my production and management skills, I'm here to share an account of my personal experiences helping organize events and bring visions to life.
I don't just organize events, I orchestrate memories. Imagine a concert where the music feels like sunlight on your skin, a festival where laughter hangs in the air like fireflies, a launch party where ideas spark like fireworks. That's my world.
I'm no magician, but I do make magic happen sometimes. I believe that every event starts off as a blank canvas, and it is a chance to make a lasting imprint and to weave stories with light, sound, and people. It's about creating spaces where moments connect, hearts beat in unison, and everyone leaves feeling a little bit lighter, a little bit more alive.
âI love budgeting because it allows me to turn numbers into experiences. Seeing a budget come to life, knowing it's the backbone of a magical event, that's what keeps me going. I also enjoy collaborating with other team members and stakeholders, and making informed financial decisions that balance their needs with financial constraints. This collaborative approach ensures everyone feels heard and contributes to a successful event.
Every event undergoes financial goal-setting, laying out the landscape of expected profits, losses, or break-even scenarios.
For example, for a music festival that IÂ organized in previous years, IÂ set a breakeven to 50% profit margin as my goal, and although we only broke even for my first event ever, this was still a success in my eyes, as I had strategically captured the performance for later content marketing and advertising of the festival brand that we had begun.
You can check out the recap of this music festival called Outer Limits Fest [HERE].
IÂ have a solid understanding of financial statements and annual reports, analyzing a number of companies and dissecting their health through balance sheets, income statements, and statement of cash flows. These three pieces of paper, along with financial ratios obtained with the information within gives me tremendous insight to the inner workings of any company.
Having been on the board of a number of companies in the past and still to this date, I am able to conduct a thorough analysis of companies, but entertainment companies in particular, from a shareholder's standpoint as well as other interested parties.
Having a startup of my own and helping others develop their brands, I am extremely knowledgeable on startup costs and expenses as each event has a chance to perpetual occurrence and continue to grow for months or even years to come. In particular, my expertise can be found in the development of financial decision-making skills in those around me, financial planning, capital management, operations expense management and personal finance.
With a true understanding of the time value of money, I am able to tackle financial setbacks, recognize and leverage opportunity costs, and have a clear picture of the people and things that I want to invest my time, energy, and resources into.
âIn the digital age, content is king. But not just any content, the journey begins with meticulous planning, where goals, audience, and message are sculpted into a cohesive vision. This strategic foundation becomes the compass guiding the entire production process.
Equipping oneself with the right tools is the overture to success. Cameras, microphones, lights, and encoders are the instrumental players harmonizing to amplify the visual spectacle. Compatibility and functionality become the chords binding this symphony.
Choosing the perfect stage is an art, with physical, digital, and virtual platforms alike all becoming the canvas for shows of any type. Configuring resolution, bitrate, format, and latency are the nuances strokes that define the visual language.
The heart of production and livestreaming can be found in the live performance and having that creative director's vision of all the angles and perspective to consider.
Adding effects and features such as graphics, transitions, captions, and interactivity in online chats to actively engage audiences transforms broadcasts into an interactive masterpiece.
The work after a performance extends far past its live performances. With consistent posting schedules and a campaign of releases post-event, what happens after the conclusion of any function can be equally as impactful as the before and during.
Although the success of an event can be hugely dictated by the criticism and feedback of its actual event goers, those from the outside looking in can also involve critical evaluations and things like vibe can often be missed and solely concentrated on things like metrics such as views, comments, likes, and shares, providing insights that that shape future performances.
It is our job as the media outlet to dictate and drive the narrative and storyline protecting the establishment and the countless we represent.
âIn the dazzling landscape of media and entertainment, creativity and innovation unfurl as wings, propelling you to craft unparalleled media and events that captivate and surpass the ordinary.
As an individual being that possesses creative ability, IÂ have to remember that IÂ am not alone and using one another as creatives we can elevate exploration of ideas expanding it into a horizon of possibiliti
Transforming ideas into reality is like tiptoeing into a minefield. You have to be cognizant of others' ability to react to what you have to say, and our goal is to communicate so effectively in such a way that we're able to get them to see the vision as we see it but also be welcome to their advances and their novel thoughts, behaviors, and ideas.
Due to our technical prowess, we employ tools like prototyping, testing, and feedback analysis to measure the effectiveness and impact of our events.
In the dynamic landscape of event management, we stand as the vigilant sentinel, orchestrating safety and security in alignment with industry norms and regional regulations.
Utilizing tools such as risk assessment, emergency plans, and insurance, I navigate the landscape of potential hazards and risks. This proactive approach allows me to identify and mitigate threats, creating a shield of preparedness for my events.
Weaving a tapestry of safety, we employ tools like training sessions, briefings, and strategically placed signage. These tools serve as spells, enlightening and instructing my staff, performers, and attendees on the safety procedures and policies, creating a collective awareness and commitment to well-being.
In the event of unforeseen incidents or accidents, we wield tools like first aid, security measures, and evacuation protocols. This responsive ensemble ensures a swift and organized reaction, minimizing the impact and ensuring the well-being of everyone involved.
In our experience for large-scale, multi-day events, security and available drinking water have posed as the most critical issues that lead to issues.
âEngaging in research and scouting, we seek the most exceptional talent for media events. Utilizing online databases, social media, and industry contacts. We stay attuned to the latest trends in the ever-evolving music and entertainment scene.
Reaching out to artists and performers is a delicate dance. Through emails, calls, and direct messages, we introduce ourselves, express our company's vision, and extend an invitation for collaboration.
Building rapport is achieved through meetings, events, and social media. We cultivate respect and appreciation for the artists' work while understanding their goals and needs.
The negotiation phase is a symphony unto itself. Utilizing tools like proposals, talent agreements, invoices, and smart contracts, we finalize contracts, fees, and expectations. Ensuring satisfaction and clarify for both parties is the crescendo of collaboration.
Throughout the project, communication and support are the overtures. Using channels like Microsoft Teams, Zoom Calls, or Google Meets, we provide information, guidance, and feedback. Swift resolution of any issues or conflicts keeps us flowing.
After the performance, an evaluation unfolds. Utilizing reports, surveys, and testimonials., we measure the collaboration's performance and results. This critical analysis identifies strengths, weaknesses, opportunities, and threats for future refinement and growth.
âAs the host of our events, we harmonize the accommodation and transportation needs of our staff, performers, and attendees, using tools like booking, reservation, and confirmation to secure and arrange the most suitable and convenient options. We also use tools like itinerary, schedule, and map to communicate and guide them on the specifics and directions of their journey and stay.
We provide for our staff, performers, and attendees with catering and entertainment options that suit their preferences and expectations, using tools like menu, order, and delivery to provide and serve delicious food and beverages. We also use tools like program, ticket, and access to offer and facilitate exciting and enjoyable entertainment activities.
We do all we can to make our crew, staff, performers, and attendees, feel welcome using new age digital technology to greet and assist them during their arrival and departures. We also use tools like feedback, appreciation, and follow-up to express gratitude and recognition, and to maintain and strengthen the relationship.
As the producer of our concert tours, we execute the concert touring code, planning and organizing the logistics and operations of each location and date.
We select the best and most suitable venues and locations for our concert tours, using tools like research, scouting, and negotiation to explore and secure the optimal options. We also use tools like contract, agreement, and permit to formalize and authorize the terms and conditions of the venue and location usage.
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We arrange the travel and accommodation for our staff and performers, using tools like booking, reservation, and confirmation to provide and ensure the most comfortable and convenient options. We also use tools like ticket, voucher, and invoicing to issue and verify the payment and confirmation of the travel and accommodation services to help reduce the risk of fraud, trafficking of all kinds, and accommodation services.
We manage the tasks and activities for each concert, using tools like timeline, checklist, and coordination to monitor and control the progress and performance of each task and activity. We also use tools like contingency, backup, and emergency to prepare and handle any unexpected situations or challenges that may arise.
âWe research and select the best and most reliable contractors and vendors for our projects and events, using tools like research, selection, and evaluation to explore and compare the options and qualifications of the potential partners. We also use tools like interview, reference, and portfolio to assess and verify the skills and experience of the candidates.
We formalize and finalize the terms and conditions of our collaboration, using tools like contract, payment, and review to establish and confirm the scope, deliverables, and compensation of the project and event. We also use tools like invoice, receipt, and dispute to manage and resolve any issues or conflicts that may arise during the payment process.
We keep in touch and support the contractors and vendors throughout the project and event, using tools like communication, feedback, and appreciation to communicate and exchange information and opinions with the partners. We also use tools like monitoring, assistance, and recognition to oversee and facilitate the progress and performance of the partners and ensure their satisfaction and loyalty.
As the talent agency of our media and events, we perform the talent booking, scouting and recruiting the best and most suitable talent for the show. The talent booking consists of:
RESEARCHÂ &Â OUTREACH:
We research and outreach the talent that we want to work with, using tools like research, outreach, and audition to discover and contact the potential candidates for the roles and opportunities that we offer. We also use tools like portfolio, resume, and reference to review and verify the credentials and experience of the talent.
PROPOSALÂ &Â NEGOTIATION:
We propose and negotiate the terms of and conditions of the collaboration, using tools like proposal, negotiation, and agreement to present and discuss the details and expectations of the project and event. We also use tools like contract, payment, and review to finalize and confirm the scope, deliverables, and compensation of the collaboration.
SUPPORTÂ &Â FEEDBACKÂ SYSTEM:
We support and provide real-time feedback to the talent throughout the project and event, using proprietary tools to enhance support systems, provide mentorship and coaching programs for constructive feedback, and appreciation to assist and communicate with the talent. We also use enterprise resource planning tools to monitor, evaluation, and recognition to oversee and assess the progress and performance of the talent and ensure their satisfaction and loyalty.
We propose and negotiate the terms and conditions of the collaboration, using tools like proposal, negotiation, and agreement to present and discuss the details and expectations of the project and event.
We also use tools like contract, payment, and review to finalize and confirm the scope, deliverables, and compensation of the collaboration.
In the realm of event orchestration, a suite of tools and platforms forms the backbone of my streamlined processes, ensuring a harmonious convergence of efficiency and automation.
Navigating the intricacies of event registration is an art, perfected through tools like Eventbrite and Posh.VIP, and some other proprietary event platforms. These become the portal of seamlessly handling the influx of participants and weaving a narrative of attendance with grace.
The ticketing process transforms into a seamless spectacle, courtesy of progressively advancing tools at the helm in this day and age of digital.
The ticketing process transforms into a seamless spectacle, courtesy of advanced tools at the helm. Attendees effortlessly secure their tickets, with every transaction a testament to the strategic utilization of cutting-edge platforms, combating the dreaded ticket scalping that plagues the live event industry nowadays.
The digital realm becomes the canvas for marketing endeavors, with platforms like Mailchimp, Klaviyo, Omnisend, and whatever the preference of a company to craft campaigns and let them unfold.
Post-event, the feedback loop becomes a pivotal stage for refinement, with tools like SurveyMonkey and other feedback collecting avenues to gather important and valuable insights that shape future events, turning feedback into a catalyst for continuous improvement
Numbers become the guiding stars int he post-event analysis. Tools like Google Analytics, pixel trackers, cookies and cache, Facebook Insights, and Twitter Analytics to transform raw data into strategic insights. Each click, view, and interaction become a brushstroke in the canvas of event optimization.
âIn the hubbub of everything else going on around live events and sheer sizes of some large group gathers such as galas and festivals, the BTS is something commonly forgotten about.
Before grand performances such as music festivals, testing and rehearsing become the backbone. Ensuring the quality and reliability of equipment and fixing any glitches beforehand is the overture to a flawless live show.
The audience is not just a spectator, they are participants in the performance. Acknowledging and responding to comments, questions, and feedback create an interactive dialogue, making the audience an integral part of the show.
Infusing value and entertainment into the broadcast is an art. Providing relevant information, insights, and stories with a touch of humor, emotion, and personality creates a captivating narrative.
Like a seasoned performer, consistency is the key. Maintaining a regular schedule, adhering to a clear and confident voice and style, and following platform guidelines define professionalism.
âIn the enchanting world of media and entertainment, CRM and marketing automation emerge as potent spells, weaving captivating experiences for customers and prospects.
At the heart of a CRM and marketing automation lies the power to enchant customers. Personalized and relevant content and offers become the elixir, responding to needs and feedback with nimble efficiency, ensuring an unparalleled customer experience.
Nurturing leads and guiding them through the sales funnel becomes an art. With automated and targeted messages, high quality leads are transformed into devoted patrons, creating a magical conversion journey.
â
The magic extends to marketing efficiency streamlining and automating marketing processes and tasks unfurl the clock of effectiveness. Metrics and optimizations become the enchanted mirrors revealing the success of marketing campaigns.
You reap what you sow. Harvesting data and information emerges as the compass that guides us to assess projects, identify strengths, weaknesses opportunities, and threats, cultivating a fertile ground for improvement and growth.
We elevate our skills and performances by employing the magic of reflection, feedback, and continuous learning. Harvesting our experiences, distilling the lessons, and infusing them into the tapestry of our future projects and events allows for mastery.
We enhance your communication and presentation prowess utilizing reports, presentations, and testimonials as the fruits of your labor, sharing and showcasing results and achievements. Building trust and credibility with stakeholders and captivating our audiences is presenting our best foot forward.
We also elevate strategic planning and decision-making efforts by invoking tools like SWOTÂ analysis, SMART goals, and OKRs, assessing and planning projects aligning them seamlessly with our overarching vision and mission.
Check out what we're all about and our mission statement and our agenda at www.reinventedrecords.com!
This is an often-overlooked aspect of organizing events along with asset protection. Production plays a huge role in the continuation, sustainability, and future of entertainment.
Engaging in a throve of regular inspections and tests, we ascertain the functionality and performance of equipment. Identifying subtle signs of wear, tear, or malfunction becomes the overture to preventing potential disruptions.
Entertainment is not always daisies and sunshine, as cleaning and calibrating take center stage. Things like removing the dust, dirt, and debris becomes a rhythmic dance to ensure optimal operation and accuracy.
When discordant notes arise, troubleshooting and repairing become the melodic response. Armed with the appropriate tools and methods, we mend the composition, ensuring each component can be utilized and put back to good use.
The equipment's ensemble is ever evolving. We replace broken, worn-out, or outdated parts, ensuring compatibility and functionality. Maintaining a detailed inventory and checklist becomes the sheet music we make sure we read.
We keep a meticulous record, tracking and monitoring the condition and performance level of each piece no matter how big or small. The inventory becomes a ledger, a living document that evolves with time.
Acknowledging the fragility of the performance and all the moving parts that go with it, we ensure backup, spare, and replacement options stand at the ready. The show must go on, even in the face of equipment challenges or breakdowns.
âAdvising and guiding artists on their artistic and career journey forms the opening sonata. Utilizing tools such as goal setting, action plans, and coaching, we help them set and achieve both professional and personal goals.
The promotion and marketing of artists to the industry and the public compose the vibrant rhapsody. Leveraging tools like promotion, booking, and sponsorship, I aim to provide exposure and recognition, elevating their presence in the spotlight.
â
The mentorship and counseling melody plays a crucial role. Offering support on personal and professional fronts, I assist artists in overcoming challenges. Tools like mentoring, counseling, and advocacy create a harmonious blend of guidance.
As the technicians of our events, we perform the rigging interlude, setting up and operating the rigging systems and equipment that enhance the staging and effects for the show.
We design and layout the rigging setup and configuration for our events, using tools like design, layout, and blueprint to visualize the placement and arrangement of the rigging systems and equipment. We also use tools like measurement, calculation, and simulation to estimate and verify the dimensions and specifications of the rigging systems and equipment.
We install and control the rigging systems and equipment for our events, using tools like hardware, software, and controller to assemble and operate the mechanical and electrical components of the rigging systems, equipment and DMX universes. We also use tools like synchronization, coordination, timecode, and automation to align and integrate the rigging systems and equipment with the staging and effects from the phasers, the lasers, the strobes, the confetti cannons, and the pyrotechnics.
âIn proud partnership with law enforcement veterans, federal agents, patrol officers, SWATÂ team members, US Army Airborne Divisions, Special Agents with the FBI, Counterintelligence, and hostage negotiators and instructors, with veteran and former United States Secret Serice Presidential Protective Detail agents.
We identify and evaluate the potential security risks and threats for our executives and VIPs, using tools like assessment, analysis, and recommendation to determine and advise the level and nature of the security challenges and dangers. We also use various detection tools like intelligence, surveillance, and countermeasures to monitor and counteract any hostile or malicious activities or actors.
We devise and implement the best and most effective security solutions and actions for our executives and VIPs, using tools like plan, strategy, and policy to design and execute the optimal security measures and procedures. We also use tools like coordination, communication, and collaboration to liaise and work with other security personnel and agencies and ensure a seamless and efficient security operation.
We educate and accompany our executives and VIPs on the security procedures and protocols, using tools like training, briefing, and escort services to instruct and guide them on the security best practices and expectations. We also use tools like protection, assistance, and intervention to safeguard and support them during the travel/stay and ensure their safety and security at all times.
As the intel and operations of our media and events, we run and improve the show, ensuring that everything works smoothly and efficiently, and that the quality and satisfaction of the show are maintained and enhanced.
EXECUTIONÂ &Â MONITORING:
We execute and monitor the show, using tools like execution, monitoring, and reporting to carry out and follow the performance and functionality of the show. We also use proprietary tools to improve quality, feedback, and satisfaction to measure and evaluate the quality and satisfaction of the show using non-implantable brain-computer interfaces to improve the quality, feedback, and satisfaction to measure and evaluate the quality and satisfaction of the show and identify the strengths and weaknesses of the show.
IMPROVEMENTÂ &Â OPTIMIZATION:
We improve and optimize the show, using proprietary tools that use ERPÂ frameworks, OKRs, Agile Methodology, Performance Reviews, Benchmarking, and Project Management for the improvement, optimization, and innovation to implement and apply the best and most effective solutions and actions to enhance the show.
We also use tools like benchmarking, comparison, and learning to learn and adopt the best practices and standards of the industry and stay ahead of the curve when it comes to advancement and flagship technologies.
GROWTHÂ &Â EXPANSION:
We utilize our own in-house project management software that helps the team plan and manage work, measure outcomes, and collaborate effectively. We also develop and improve upon existing platforms to provide features and functions that are tangible and measurable, such as task management, time tracking, budgeting, reporting, and communication. Continuous improvement on this avenue is important because it helps the team organize and execute work, track and evaluate progress, and delivery results on time and within budget. Our main specialization is on X++Â ERP/Power Apps Platform for app creation in a desktop environment. Please refer to the Coding Languages page for more information on the possibilities for the scope and limitations of projects.